Shabang Music Productions

An ongoing creative partnership with Shabang, the San Luis Obispo–based music festival and creative collective, producing seasonal merch campaigns that have grown more conceptually ambitious year over year. The 2023 line leaned into West Coast Americana through diners, car culture, and arcade nostalgia. 2024 opened up into the SLO countryside with skywritten clouds, golden hour group portraits, and an elevated take on California youth culture. The 2025 campaign reframed the line through a Y2K digital lens, layering the merch into an early-internet desktop world of pixel graphics, browser windows, and download screens. Each season treats the merch as wardrobe for a larger cultural story Shabang is telling.