Pato O'Ward for Electrolit
Commercial
Creative Director / Photographer
This campaign for Electrolit reimagines athletic hydration through a stylized, editorial lens, capturing the intensity, focus, and energy of elite athletes at their peak. Blending performance with polished visual storytelling, the imagery integrates Electrolit seamlessly into moments of action and recovery, positioning the brand as both essential and aspirational.
Featured on billboard at Indy 500
Creative DirectorJustin Ayers
PhotographerJustin Ayers
ProducerJustin Ayers
BTS PhotographerCaileigh Poeschl
Lighting TechChris Davis
Photo AssistantCaileigh Poeschl

