Shabang Music Productions

Set against the backdrop of San Luis Obispo, this campaign is all about blending California’s natural charm with raw festival energy. The visual approach leaned into playful styling, vibrant light, and a bit of chaos. In true Shabang fashion, we always find grass underfoot and blue skies overhead.

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Creative Direction: Justin Ayers & Cassidy Wurtz

Photographer: Justin Ayers
Photo Assistant: Jordan Marozik

BTS Photographer: Caileigh Poeschl

Production Assistant: Camilla Ferry

Videographer: Henry Ludlow

Designers: Camilla Ferry, Will Dalton, Gabi Pontius, Gracelyn, Rennee Kao