Jake Shane for Celsius Retro Vibe Flavor Launch

This campaign for Celsius spotlights the bold personality and humor of Jake Shane while introducing the brand’s exclusive sweat set and new Retro Vibe flavor. Merging playful set design with polished, high-energy imagery, the visuals celebrate self-expression, movement, and lifestyle, placing the product at the center of a world that feels both elevated and effortlessly cool.

Photographer: Justin Ayers

Production: This Was Major

Digi Tech: Zach Arquilevich

Photo Assistants: Sophia Carrasco & Valentina Berti

DP: Christian Santiago

BTS: Matias Mena

Groomer: Sydney Sollod

Stylist: Jourdan Kadow

Studio: Interwoven Studios