Michelle Alozie & Diana Ordóñez for Electrolit

This series of campaigns for Electrolit reimagines athletic hydration through a stylized, editorial lens, capturing the intensity, focus, and energy of elite athletes at their peak. Blending performance with polished visual storytelling, the imagery integrates Electrolit seamlessly into moments of action and recovery, positioning the brand as both essential and aspirational.

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Creative Director: Justin Ayers
Photographer: Justin Ayers
Producer: Justin Ayers
BTS Photographer & Photo Assistant: Caileigh Poeschl