Jaime Jaquez Jr. for Electrolit

This series of campaigns for Electrolit reimagines athletic hydration through a stylized, editorial lens, capturing the intensity, focus, and energy of elite athletes at their peak. Blending performance with polished visual storytelling, the imagery integrates Electrolit seamlessly into moments of action and recovery, positioning the brand as both essential and aspirational.

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Creative Director: Justin Ayers

Photographer: Justin Ayers

Producer: Justin Ayers

Digi Tech: Zach Arquilevich

Photo Assistants: Sophia Carrasco & Valentina Berti

BTS Photographer: Caileigh Poeschl

Wardrobe: Summer Horchem

Grooming: Breana O'Connor

Videographer: Abir Hashem