Pato O'Ward for Electrolit

This series of campaigns for Electrolit reimagines athletic hydration through a stylized, editorial lens, capturing the intensity, focus, and energy of elite athletes at their peak. Blending performance with polished visual storytelling, the imagery integrates Electrolit seamlessly into moments of action and recovery, positioning the brand as both essential and aspirational.

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Featured on billboard at Indy 500

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Creative Director: Justin Ayers

Photographer: Justin Ayers

Producer: Justin Ayers

BTS Photographer: Caileigh Poeschl

Lighting Tech: Chris Davis

Photo Assistant: Caileigh Poeschl

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